About us

Hi, I’m Joel Varain — founder of Deep Relief CBD and now, Simply Pure Labs.

This journey began for me nearly a decade ago, not as a business venture, but as a personal mission to find real relief — first for myself, and then for others who felt let down by the promises of the CBD industry. Back then, most products were overpriced, overhyped, and underdelivered. It was frustrating to see people in need being sold hope without results.

So I set out to do things differently.

Over the years, I’ve had the honor of helping countless people find relief — from pain, sleepless nights, and anxiety — using truly full-spectrum ingredients that most companies avoid because they’re more expensive or harder to source. But to me, it’s never been about cutting corners — it’s about making a real difference.

With Simply Pure Labs, I’m building on everything I’ve learned. We’re focused on creating powerful, clean, lab-tested health products made with integrity and care. This isn’t just a company — it’s a continuation of my purpose.

And we’re just getting started.

Thank you for being here. I’ll continue adding new wellness solutions as I move forward in this lifelong pursuit of better health for us all.

With gratitude,
Joel Varain